The Dark Playbook Behind Success (Mind Control & Propaganda)

          [music] [music] and Sigman Freud was the psychologist who discovered our subconscious mind or he called our unconscious mind and he was the one who first was like using these concepts in psychology to help people and to change their lives right no one ever thought to use this stuff for business or for marketing and then his nephew his name's Edward Bernay's Edward's sitting there and he's listening to Frey talk about all this stuff and Freud's using it for like a psychology like here's how you help patients and you know how how to fix their the things that are holding them back in life and he was like I could use these things to create mass movements to get people in mass to move and to change everything. So he took all of Freud's concepts he was teaching and then he came to America and he started using them. And it was funny cuz Freud was actually super mad about it. Like he's like you shouldn't be using these things for marketing and sales, but Bernay's like he saw the vision. And so the first campaign he actually used was World War I. Nobody wanted to be in the war. And normally people when they would sell concept, they would sell like here's the features and the benefits, right? Here's the features of the war. Like it's going to be really good. We're going to win this, you know, like logically they try to sell things. And Bren's like no, people don't choose things logically. They do emotionally. And so he started creating stories to emotionally get people to buy into the…
          

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