Stop Making Claims. Start Proving Them.

        Here's the one thing you can't do enough of in your marketing. And I'm not talking about making more claims. I'm talking about proving the claims you're already making. I could say, "Hey, I know a thing or two about what makes people buy from webinars, and that might do okay." But when I say the exact thing, and I back it up with results, testimonials, and receipts from clients, that will sell it. That will crush it. Every time that I'm done, when I write any pitch, I go back and I ask myself, "Where can I show instead of just tell?" And struggling marketers, they just make more claims. With smart marketers, they show and they prove more claims. >> Underdogs on top.