The Exact Framework Behind High-Converting Offers

        It took me a lot of years to figure this out, but the five elements of a really good offer are the core components, what people get, the price they pay for it, the bonuses that they get for free, the risk that they take in order to make the investment, and the scarcity, what they lose if they wait to make the investment. Those are the five elements of a core offer. So, when I work with clients like Iman, we analyze it and we look at and we say, "How do we make the greatest offer possible?" And that doesn't mean for us, that means for everyone to the audiences that we serve. And then how do what what are the pieces of the those offers?