6 Things You Should NEVER Do in Business

        After selling hundreds of millions online, here are six things you should never do in business. Number one, never hide the jargon. If your audience needs a dictionary to understand you, you have already lost them. Clarity beats complexity every single time. Never confuse activity with progress. Number two, being busy doesn't mean you're building. You can sprint for months in the wrong direction and still end up nowhere. Number three, never compete on price. Compete on value. The cheapest offer rarely wins long term, but the one that feels worth paying for always does. Number four, never make your audience the villain. You can challenge them, sure, but if they feel attacked, they'll stop listening. Call them out, but call them up. Number five, never sound desperate. People can smell it. Confidence sells. Neediness repels. And here's the last one. Number six, never forget that in business, subtraction creates clarity. It's not just what you do, it's what you refuse to do that makes you win.