Applying $100M Offers to E-Commerce: I'm Pissed

          i am pissed not really but i recently uh was on a podcast a few months ago via my first million podcast uh with sam and sean great guys and we were talking about my book 100 offers which you can get on amazon kindle for 99 cents if you don't have the dollars for a hardback and i heard on a later podcast that i wasn't on that sean was saying yeah i really love the book um but it's just a bummer it doesn't apply to e-commerce and i disagree and that is why i'm making this video to break down why the value equation and the things inside of the 100 million dollar offers book which pretty much this this visual right here inc you know encapsulates or or summarizes the the vast majority of the pieces in the book and obviously there's a lot more examples and stories and there's you know a lot of five star reviews on amazon so check it out for 99 cents if you want but the main point is that these are variables that create purchasing decisions that get people to value something in order to buy it because they value it in excess of price tag and the idea here is if we understand the things that drive value then we can understand the things that underpin price which then lead to profits all right and so in the book i do give a lot of uh service based examples uh both b2b and b2c but i wanted to take this video uh to do something a little bit different and talk about how it applies to e-commerce all right because at the end of the day people buy stuff because they value them right and so…
          

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