This Pitch Sold $57.9 Million (The IDK Pitch)

        here's how it usually starts I don't know if this will work or not and by the time it's done I usually end up with millions of dollars in sales and very happy satisfied clients see in marketing positioning is everything if your Market has heard it before then you saying it the second or third or the thousandth time they discount that and so every pitch in the market is generally this will work so when the market hears I don't know if this will work then Bing you have their attention and attention is half the battle when it comes to making money so the pitch starts with I don't know if this will work or not and then proceeds with on the off chance that this may work I think you'll get a better result for X than anywhere else from anywhere else and if it doesn't work you're only out why whatever the downside is so let's examine here people are more likely to believe that if something has a smaller chance of working then the result will be better than anything else if it does work so you have done in one sentence what most people cannot do in a th hours you've positioned yourself above the competition and every claim that you make thereafter will be far more believable the trick with what you promise is to make it extremely attractive and make the risk of what you're out extremely minimal that's the second part of the pitch third part of the pitch goes on because I don't know if this will work I'm only taking on a small number of test subjects to try it out with specifically I'm looking for for people who meet X Y and Z criteria if that's you reply back and I'll send you more details and what we've done here is we've introduced the concept of scarcity you're only taking on a small number of test subjects you are limiting the supply of the thing and that automatically makes the value of the thing go up and if it's a good thing then the demand for it will also increase too but we're also adding a second layer of scarcity to the equation with qualification you really want to attract people to the offer who are the most likely to succeed with it with the least amount of effort on your part my favorite clients in fact are those that would have got the result anyway on their own in 6 months I just help them get there in two months so the qualifications they're not gimmicks I did this pitch once and one of the qualifications was if you lose $225,000 from this you still won't lose a minute of sleep at night the whole purpose of disqualification is to remove all of the audience that is going to be too hard to work with initially anyway that's the point you remove those who are not perfect for it and then your offer becomes so attractive to those who are perfect for it and now the last part of the pitch and just so you know the cost if you're accepted is blank and because this is a test you may lose all of this money and you may get nothing in return for it and if it does work though then the price of course for this will be much much much more in the future and that's the end of it now you don't have to put price in I personally do because I think it works better and I have the confidence to do it especially given my situation with my reputation and my audience they realize the risk of being a test subject yeah it might not work but if it does work they know they've stolen the offer essentially they've got it so far below market value that it's crazy you may be thinking well Jason I'm brand new I got no rep how can I make a strategy like this work and here's how you can do it you make your offer free and you limit it to one so the pitch might run something like this in a fictitious example here you might say I identified an opportunity for certain Dental practices that if this thing will work it could double or even triple your profitability now to be clear I don't know if this thing will work or not if it does work it perhaps may be the greatest breakthrough that your practice has ever seen if it doesn't work then here's the downside you're only out a few minutes in a few thousand in your own cost and because I don't know if this will work or not I'm only going to work with one dental practice now to be clear here I've sent this out to every candidate in the area that I think it might work for but I'm only taking on one client to try this out on for free and if it does work then I plan on offering this service in the future for $25,000 retainer plus a percentage of Revenue now another reason I'm willing to do the work for free is I'm 100% new to the industry I have no reputation I have no results yet still though I'm bold enough to believe that I've seen something as an outsider that nobody else inside the industry has noticed if you're interested and want to have more details reply back and I'll give you the full scoop and that's essentially the pitch most important is the structure behind it you realize it's not a gimmick when I do test launches I really don't know if a brand new product is going to work or not I think it will but I'm not sure I don't have the customer results I haven't ironed out all the Kinks of the product yet but you know what the best way to figure out if something works or not you put it in the hands of customers and see what happens you might as well get paid and get results as I often say to clients if this truly is what you need to help you then does it matter if it's in a brown paper bag with no fancy packaging Glitz and Glamour and we just need to get it in their hands so they can play with it and that's what these launches allow you to do get the thing you think will help the most people in the market actually prove that it does help people and then you can go back you can make it fancy you can make it slick you can make it cool and then you can sell it at a high price to the masses but before you get paid get paid and it starts with I don't really know if this will work or not