Momentum Is the Real Secret to Business Growth

        It's harder to go from 0 to 15,000 than it is to go from 15K to 150K. Let me tell you why. I used to drive a 1989 Toyota Celica, but not in 1989. We're talking 2005.  It broke down constantly. When it died, we'd have to push start it to get it going again. Here's what I learned. [music] Getting the car moving took massive effort. But once it got momentum, a 5-year-old could keep it moving. And business works the exact same way. That first $15,000 is what's going to create that momentum. and it's crazy difficult to get there. But once you hit that threshold, it's actually harder not to keep growing at that point. And momentum is the ultimate form of leverage because then you're just pushing something that's already moving in the direction you want instead of trying to move something that is currently stuck.