Why Most Marketers Will Never Get Rich

        This is why most people will never get truly rich from marketing. They think that people buy products, but here's something that you need to know. They don't buy products. They buy the version of themselves that they wish that they could become. Nobody buys a course. They buy clarity. They buy momentum. They buy the identity that says, "I'm finally going to do something about this." It's the same reason nobody buys a Rolex to tell the time. They buy it to prove that they've made it. The biggest mistake that you can make in marketing is thinking it's about features or it's about benefits cuz it's not. It's about belief transfer. You're selling a future reality that they can step into. And smart marketers bring that dream forward so people can feel it now.