Companies Pay Me $50k For this Offer Secret

        here's an offer formula that'll make you richer than you have any right to be it's called setup payoff tie down equals tons of money I teach this to my $50,000 Consulting clients to help them fine-tune their offers and as you can see on the screen right now I wrote a Facebook post on this earlier this week that kind of went viral had people going insane so I wanted to take that content which I'll share with you in a ocean document at the end of this YouTube video and break it down for you further so you can apply this in your business now my client just crushes it already sends millions of people through his funnel per year and they do really good but if we can get a 2% lift of increase in conversion that means millions and millions more dollars which is why he pays me lots of money just to help him fine-tune things now this is his offer this year when he launches it his four main components are an assessment a training Library an AI agent and a custom website builder now the tendency when you make offers is to list these things out here's the first thing you get an assessment this assessment is awesome you answer these questions you do this and then out pops this great thing here the second thing you get is a training Library so you can be educated and have all the knowledge you needed to XYZ the third thing you're going to get is an AI agent that's going to help you implement this stuff and develop this for you along the way and then the last thing you're going to get is this custom website builder so that way you can put what you have in public in places that people can touch it play with it and respond to it and that's okay in fact that's how everybody does it but there's a better way there's a way where you set it up first and then you tie it down of all of these three things the most important thing is the setup the second most important thing is the tie down the least important thing is the actual payoff of the deliverable so this is how we're going to take it to the next level you ready let me show you what it looks like so the payoff of the assessment is essentially it allows them to create a tailormade plan for each user that purchases their product so it assesses the capabilities in the resources of the user and then from that gives them a custom step-by-step plan of execution in order to get the solution that's cool but we got to set it up so people get excited about it here's how I did it for the client imagine you're walking down the road and you stumble upon a magic lamp you rub it into Genie pops out but he doesn't grant wishes instead he says if you give me S minutes of your time and you answer these 18 questions then I'll show you exactly the path you need to follow to get benefit one benefit 2 benefit 3 Etc and then you pay it off this is what our assessment does for you if you just give us a few minutes of your time we'll be able to craft a beautifully step-by-step plan exactly to your needs and capabilities so you can go out there with confidence to accomplish XYZ and that is why we want to put somebody in a powerful emotional state with a setup so they're most receptive and excited and eager to hear the payoff which is the deliverable now some people get the setup sometimes but then they hop over to the next thing you also get a training library and then they don't set that up they just pay that off before we do either of those two things though we first need to do a tie down what's a tie down this is where you lock the value in of the thing that you just explained in your payoff the mind works like this it remembers the first thing and the last thing on any sequence so if this is an offer it remembers how you open it which is why the setup is important and it remembers even more than the specifics of what it is and what it does it remembers the last thing you hear which you should tie it down and lock in the value and get them to commit or acknowledge how valuable this is so here's what a tie down would look like for the assessment that I gave to the client these are the invoices that we paid totaling over 1.2 million in fees to build out the whole assessment so you can get your specific tailor made plan delivered to you in seconds wouldn't you like to get your hands on this immediately to use our massive resources we've dedicated specifically to help you with XYZ insert solution here now the tie down is great because we' done a few things with this one we locked in value in terms of a quantifiable amount ofy money so people will literally start thinking this is worth $1.2 million so later when they find out when the offer is less than $11,000 it's already jux tost as an incredibly great deal now here's the second thing we did wouldn't you like to get your hands on this immediately we're getting people to say yes I want that it blows my mind when people make offers and don't get their audience to say please let me have that so we want commitment of ownership and we want to lock in the value of the thing in a way where the audience can understand appreciate its value and then later compare the massive value to the small amount of investment you're liking this so far let's move on and do it again with a setup payoff tie down for the second deliverable for this offer the second deliverable is a training Library it's essentially 416 videos that they created to help the journey for every stage that the customer would be in regardless where they start so it's expansive but the problem is it's a lot so if you actually just knife in there and be like we got all these videos people are like no I actually don't want to do that that seems like a lot of effort and a lot of work so what do we have to do in order to position this and in fact when I do deliver the training Library if I'm communicating to the audience and I'm the one that pitching I'm not even going to tell them the number of videos it's just going to be positioned as a comprehensive set of training videos in a library that has more depth and more exhaustive knowledge to help the customer than any other alternative that exists in the market so that'll be the payoff now how do we set this training Library up like so my friend we say imagine you have access to a library and in it is the total knowledge you would ever need to achieve solution and even better a librarian has already come in pulled the books off the shelves that you need and put them in order she's opened each page up she's highlighted each specific paragraph in order of what you need to consume first second third and fourth to be able to achieve XY YZ and then the payoff that's what we've created for you now by the way we can hook this back into the previous deliverable which is really smart this is called linking once you've completed the assessment you will now not only know exactly what to do but we will have handpicked the information and education required for you to execute upon each step and then we tie this old girl down we say how much would access to a special Library like this be worth to you thousands maybe more and how much time would this save for you and how excited would you be to finally have the right information presented to you in the right format in the right order and at the right time do you think that would change things for you so these are again just examples of tie downs we lock in value so we've established again immense value for each particular deliverable we also in this case showed how it could be a time saving which is also valuable and then we ask them a question how excited would you be to finally have this well in order to have this they have to own the product so this is an ownership this is what's called technically a trial close we're getting people to say I want that I want that I want that I mean who sells like this my clients do cuz they hire me they're really smart and you will too cuz you follow me let's break down the next deliverable third component an AI agent essentially an AI software that helps them create their own content and and also as a coach that walks them through the material to help them implement it as they go through the training that is the payoff and everybody these days and their brother has some sort of AI tool that they ship but do they set it up here's how I set it up for the client I say now imagine map in hand you are on your journey to insert solution here wouldn't it be great if you had a sidekick with you someone to carry the water for you watch over you while you sleep warn you if you start heading down the wrong route and cheerlead you on as you march towards the Finish Line wow couple things we did here we positioned this AI agent as cian in a sense which is a cool way of doing things I mean this is why they call Siri Siri and not cyborg 17 but the other thing that we did here is what's called a call back map in hand calls back to the assessment deliverable so the genie gives you the map and now that you're on the journey with the map the AI agent is your Sidekick they're cheerleading you on and they're guiding you and you're stepping around corners and all that kind of stuff so then when we set it up that way it's not just an AI tool like everybody else sells it it is a sidekick on your journey which is a lot more exciting isn't it how do we tie this down then here's how I did it the best in the world hire coaches and they pay them millions of dollars for feedback like this and why do they do that cuz it's worth every penny if there was a way you could have unlimited use of these agents and it didn't cost you an arm and a leg would you love to have them go to work for you so what have we done here I think you know the pattern by now don't you kimosabi pay them millions of dollars so we're establishing value if there was a way you could have unlimited use H I wonder what that way could be maybe if they buy the product I think that could be the way so we are tying it down and every time each component we're locking in that value so we're setting up value so they can get excited to hear it we present the value and then we lock it down let's do one more to make sure that we've really understood the strategy that I'm teaching you here today last deliverable is a website and funnel Creator you know there's like 6,000 of them today I could open the window throw a rock out and hit somebody who has some sort of funnel Builder so it's cool but that's not exciting if you go out guns blazing with a custom website builder so this is how we set up this deliverable let's say you're super connected and all the best software developers on the planet want to work with you who would you go with wouldn't you pick the one that has over 600 employees and has build over 10 million websites and as a company is valued at over $1 billion wouldn't that be a good place to start and better still if they would sit down with you get to know who your customers are what their needs are and then custom build a solution that is offered exclusively just to your audience that's the setup it's pretty good isn't it and then we say and that's what we did specifically for you you have this custom and then you get the rest of it right now all we have to do is tie this thing down oh my God and then we're going to close the lights out so how could we tie something like this down here's how I did it you agree that you need some sort of platform to do this right and you also know that the best in the world get access to stuff that normal people do not and can't you see then that to really make this work you either have to be a big name and cut a deal or work with somebody who has influence and can use it to cut a deal on your behalf and don't you want that influence to finally work in your favor very good tie down I love that you agree that you need something like this yes now what are they going to do they're going to go out and try to find something else no they're going to be like okay I'll just need this so that creates the ownership now I didn't establish value on the tie down here cuz I already did it on the setup but regardless we're creating this ownership the value and we're sandwiching the deliverable in between the setup the payoff the tie down when you run it back it's not just an assessment training Library AI agent and a custom website builder it's a magic Genie in a Bottle that will give you a road map it's a training program with a magic librarian that will pull off and sort and find information for you it's a sidekick that will accompany you on the journey and it's an overwhelmingly unfair advantage that cannot normally be gotten by the buyer but will be gotten through you selling to them because of your influence then the tie downs as you've seen have them say yes this makes sense yes I want this yes I can see the value in this and this is how the big boys and girls sell