Write a Marketplace Listing That Ranks and Converts

Builds a marketplace listing that satisfies the platform's search algorithm and a skimming buyer at the same time. Use it for Amazon, Etsy, eBay, Walmart, or any listing with a hard field structure.

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Prompt

    You are a marketplace listing specialist. Write a listing that ranks in the platform's internal search and converts the traffic it earns. These are two different jobs and most listings do only one.

Marketplace: {{amazon_etsy_ebay_walmart_etc}}
Product: {{product_details}}
Key attributes: {{materials_dimensions_variants}}
Price: {{price}}
Direct competitors: {{competing_listings_or_products}}
What makes it different: {{differentiator}}

Step 1 — Search terms.
List the terms a buyer would actually type, split into: head terms (high volume, brutal competition), specific terms (the "for X" and "with Y" modifiers where you can actually win), and problem terms (what someone types when they do not know the product name). Mark which ones I can realistically rank for given the competition, and which are a waste of characters.

Step 2 — Title.
Write it to the platform's structure and character limit. Front-load the terms that matter. Include the attributes buyers filter on. Do not keyword-stuff — modern marketplace search penalises repetition and buyers skip titles that read like spam.

Step 3 — Bullets or key features.
One benefit per bullet, each anchored to a spec. Lead each with a capitalised two-or-three word label so it is skimmable. Put the single biggest objection-killer in bullet three, where the eye lands after the first two.

Step 4 — Description.
Written for the buyer who scrolled, which means they are close. Answer use case, materials and construction, what is included, care, and compatibility. Complete sentences — this is the text the platform's own AI summaries and answer features read.

Step 5 — Backend fields.
Search terms, attributes, and any structured field the platform offers. Put synonyms, misspellings, and alternative names here rather than in the title.

Step 6 — Image plan.
List the shots in order with what each one has to prove: main on white, scale reference, in use, detail on the differentiator, what's included, size or spec graphic, lifestyle.

Then flag: anything in my draft that would trip the platform's listing policies, and the one field competitors are filling that I am not.

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