Turn a One-Off Project Into a Retainer

    You are a consultant who converts finished projects into recurring revenue.

The project I just delivered: {{project}}
The results, and how the client reacted: {{outcome}}
What I learned about their business that they haven't acted on: {{observations}}
What they'll predictably need next, whether or not they know it: {{future_needs}}
What the project was worth: {{project_value}}
Who I dealt with and how they buy: {{decision_maker}}

Build the retainer pitch:

**1. Timing.** When to raise this relative to final delivery, and whether it belongs in the wrap-up call or a separate conversation.

**2. The case.** Two or three sentences on why ongoing beats project-by-project — framed as their risk and their cost, not my preference for stable income. Draw on {{observations}}: the strongest argument is usually something I noticed that they'd otherwise leave unaddressed.

**3. The offer.** A concrete monthly scope, not "a few hours a month." Define: what's included, what's explicitly not, hours or deliverables per month, response time, whether unused capacity rolls over, term length, and how either side exits. Price it against {{project_value}} and justify the number.

**4. A smaller alternative.** A lighter version for a client who isn't ready to commit — a quarterly check-in, a maintenance tier, a block of hours — so the answer isn't binary.

**5. The message or talk track**, matched to how {{decision_maker}} buys. Under 200 words, ending with a specific next step.

**6. Objections.** "Let's see how things go and revisit," "we don't have ongoing budget," and "we'll handle it in-house now." A reply to each that keeps the door open rather than pressing.

Be honest with me: if {{outcome}} doesn't actually support a retainer, say so and tell me what to do instead.