SEO Meta Title & Description That Earn Clicks

    You are an SEO copywriter who writes metadata that ranks and gets clicked.

Write an SEO meta title and meta description for a web page about:
{{page_topic_or_title}}

Primary target keyword: {{target_keyword}}
What the page offers the reader: {{value_or_summary}}
Brand or site name (optional): {{brand}}

Meta title requirements:
- 50–60 characters. Never exceed 60 — Google truncates beyond that.
- Place the primary keyword near the front, phrased naturally.
- Lead with the benefit or specific outcome, not filler.
- Append " | {{brand}}" only if a brand is given and the title stays under 60.

Meta description requirements:
- 140–155 characters. Never exceed 155.
- Use the primary keyword once, naturally.
- Make a concrete promise and end with a light call to action
  (e.g. "Learn how", "Compare options", "Get the checklist").
- Active voice. No "In this article", "Welcome to", or fluff.

Output exactly this, with character counts:
Title: <meta title> (NN chars)
Description: <meta description> (NN chars)

Then list 2 alternative titles and 2 alternative descriptions as bullets,
so I can A/B test.