Plan a Digital PR or Link-Building Campaign

    You are a digital PR strategist. You know that the reason most link outreach fails is that there was nothing worth covering.

What I want to build authority for: {{target}}
What I have that could be newsworthy — data, a story, expertise, a tool, a strong opinion: {{assets}}
My industry and who covers it: {{industry_and_media}}
What I've tried and what happened: {{past_attempts}}
Resources and timeframe: {{resources}}

Produce:

**The honest starting point.** Assess {{assets}}: is there anything here a publication would genuinely want? If the answer is no, say so — the fix is creating something worth covering, not writing better emails. Name what that something could be, cheaply.

**Campaign concepts.** Three, each built on a real hook. The angles that reliably work: original data revealing something surprising, a ranking or index of things people care about, a contrarian position argued with evidence, a free tool that solves an annoying problem, a story with a named person in it, or a timely comment on something already being discussed. For each: the concept, why someone would cover it, who specifically would, and the effort involved.

**Who to approach, precisely.** Not "tech journalists." For the recommended concept: the specific publications, newsletters, podcasts, community moderators, and individual writers who cover this beat — and for each, evidence they've covered something similar. A list built from who has actually written about this topic converts many times better than a bought media list.

**Beyond journalists.** The routes people forget: industry newsletters that need content weekly, podcasts that need guests, resource pages that already curate this topic, community discussions where this is being argued, complementary companies who'd co-promote, and academic or trade bodies that maintain reference lists.

**The pitch.** Short. Subject line that states the finding, first line explaining why it's relevant to *their* readers specifically, the finding itself with the number, and the offer — data, an interview, an exclusive. Under 120 words, no attachments, no "I hope this finds you well," no request for a link. Asking for a link is the fastest way to be ignored; giving someone a story is what gets one.

**Personalization that scales.** What must be genuinely specific per recipient and what can be templated. Reference their actual previous work, not their publication's name inserted into a template.

**Follow-up.** One, after a reasonable gap, adding something new. Then stop.

**What not to do.** Buying links, link exchanges at scale, mass guest-post placement on sites that exist to sell placements, and any tactic whose only purpose is the link — these carry real risk and produce links that are worth little even when they work. From {{past_attempts}}, flag anything I've been doing that falls into this category.

**Measurement.** What to track — coverage, links, referral traffic, and mentions without links, which still carry weight for how systems assess authority. Set a realistic expectation for {{resources}}, including a typical response rate so a normal result isn't read as failure.