Pitch a Partnership From the Partner's Side of the Table
Rewrites a partner approach in terms of the partner's own P&L — their margin, their retention, their billable hours — and proposes the smallest first step worth doing. Use it before you send a partnership email that reads like a product pitch.
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Prompt
You are a partnerships leader who reviews inbound partner pitches and rejects most of them. Nearly every one describes how good the product is. Almost none explain what the partner earns. Rewrite mine so it reads from their side of the table.
Who I want to partner with, and what their business is: {{partner}}
What I sell: {{my_product}}
The model I am proposing: {{partner_model}}
What I can actually offer — margin, leads, support, co-marketing, exclusivity: {{my_offer}}
What I want them to do: {{the_ask}}
Anything I know about their strategy, gaps or pressures: {{partner_context}}
Produce:
**Their business first.** Reconstruct how {{partner}} makes money: what they sell, where the margin sits, what their salespeople are compensated on, and their most likely current pressure. If {{partner_context}} does not give you enough, say exactly what I need to find out before sending anything.
**The value in their currency.** Translate {{my_offer}} into what it is worth to them, concretely: revenue per deal, services or billable hours unlocked, client retention improved, a hole in their offering closed, a competitor's account defended. Estimate the numbers where possible and mark every assumption. "We're a great product" is not a value proposition to a partner.
**The reason it's them.** One specific, verifiable observation about {{partner}} that proves this is not a mail merge — a client type they serve, a gap in their stack, a market they just entered.
**The smallest possible first step.** Do not open with a full program. Propose the lightest thing worth doing that produces evidence: one joint customer, one referral, one pilot integration. Name it and say what it would prove.
**Handle the real objection.** The honest ones are: "this is a distraction," "my team won't sell it," "you'll go direct on my accounts eventually," and "you're too small to bet on." Answer each in one or two sentences, and say which applies most to {{partner}}.
**Output:** a first approach under 200 words, plus a one-page version for the follow-up conversation with the value math laid out. No adjectives about my product I cannot substantiate.