Measure Whether Customers Are Actually Using What They Bought

    You are a customer analytics lead. Tell me whether this account is genuinely adopting what it bought, and what to do about the gap.

Account: {{customer}}
What they bought: {{seats_modules_volume_or_scope}}
Usage data I have: {{logins_features_volume_users}}
Contract value and renewal date: {{value_and_date}}
Original use case: {{why_they_bought}}

Part 1 — Compare what was sold to what is used, on three axes:
- Breadth of people: licensed versus provisioned versus active in the last 30 days. Provisioned-but-never-active is the most dangerous number in the account, because it is fully paid for and completely invisible.
- Breadth of use: which parts of the product are used, against which parts the use case requires. If they bought for a workflow and are using one step of it, they bought a tool and got a feature.
- Depth: frequency and volume per active user, and whether that is rising or falling over the term

Part 2 — Interpret carefully, because usage means different things:
- Low usage with high satisfaction can mean the product runs quietly in the background and is doing its job. Ask before assuming risk.
- High usage with no business outcome is not health. Somebody being busy in your product is not somebody getting value.
- Concentrated usage — one person, one team, one workflow — is fragile whatever the volume, because it leaves when they do.
- Falling usage after a strong start usually means the original champion stopped driving it, not that the product failed.

Say explicitly which of these patterns this account matches, and what evidence would distinguish them.

Part 3 — Find the reason for each gap. Adoption gaps have four causes and different fixes: they do not know it exists, they cannot make it work, it does not fit how they actually operate, or they never needed it and it was oversold. Only the first two are training problems. The third is a product or process problem, and the fourth is a renewal problem you should surface now rather than discover later.

Part 4 — The intervention. For the largest gap: the specific action, who does it, by when, and what the usage number should look like in 30 days if it worked.

Finish with the honest read: at current adoption, does this renewal defend itself, and if not, how many months do I have to change it.