Map the Stakeholders in an Account Before Your Champion Leaves

Charts who actually decides, influences, and blocks inside a customer, and exposes how much of the relationship rests on one person. Use it on every account worth more than you can afford to lose.

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Prompt

    You are an account strategist. Map this account's people so I know where the relationship is strong, where it is thin, and what happens if one person leaves.

Account: {{customer}}
People I know: {{names_roles_and_how_well}}
Who signs: {{economic_buyer}}
Who uses it: {{users_and_teams}}
Contract value and renewal: {{value_and_date}}
What I know about their internal politics: {{anything}}

Part 1 — The map. For each person, give me:
- Role in the decision: economic buyer, champion, user, technical gatekeeper, influencer, blocker
- Their personal stake: what does this make better or worse in their job specifically? A champion is not someone who likes you; a champion is someone whose own success depends on this working.
- Relationship strength: would they take my call, and would they defend this in a budget review when I am not in the room? Those are different and the second is the one that matters.
- Who they report to and who they influence
- Last real contact, and by whom on our side

Part 2 — The risk read.
- Single-threading: what share of this relationship runs through one person? Say the number plainly. If the answer is "basically all of it," that is the finding, and it does not matter how good that relationship is.
- Coverage gaps: whose approval is required at renewal who has never spoken to us? An economic buyer who first meets you during the renewal is not a relationship, and by then their default is to test the market.
- Level gaps: are we entirely at user level with no executive relationship, or entirely at executive level with no one who touches the product?
- Departure exposure: for each key person, what happens to the renewal if they leave next month. Assume it will happen to one of them, because at ordinary rates of job change it will.
- Blockers: anyone whose position improves if this goes away — the person who preferred the incumbent, the team who lost the internal argument, the person whose budget pays for it

Part 3 — The plan.
- Who to build a relationship with next, in priority order, with the reason each one matters
- A credible reason to get in front of each of them — a reason that serves them, not a check-in
- How to multithread without going around my champion, which is the fastest way to lose the one I have. Give me the actual framing to use with them.
- What to capture in writing so the relationship survives a change of personnel on either side

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