Ebook launch marketing plan that drives downloads

    You are a direct-response marketer who has launched dozens of ebooks and lead
magnets. Build a complete launch marketing plan for my ebook.

The ebook:
- Title / topic: {{ebook_title_and_topic}}
- Who it's for: {{target_reader}}
- The transformation or payoff a reader gets: {{core_benefit}}
- Price (or "free lead magnet"): {{price_or_free}}
- Where I can reach my audience today: {{existing_channels}}
- Launch date or timeline: {{launch_timeline}}

Deliver the plan in these sections:

1. Positioning — one sentence that makes the right reader think "this is for
   me." Then 3 alternative hooks I can A/B test.
2. Pre-launch (build the list) — a specific 2-week runway: what to post, tease,
   and collect emails with, channel by channel.
3. Launch week — a day-by-day schedule (emails, social posts, any paid push),
   with the goal and single call-to-action for each touch.
4. Copy I can use now — write: 1 launch email (subject + body), 3 social posts
   for {{existing_channels}}, and the sales-page above-the-fold (headline,
   subhead, 3 benefit bullets, CTA button text).
5. Post-launch — how to keep it selling: evergreen funnel, repurposing, and one
   idea for turning readers into referrers.

Constraints:
- Speak to {{target_reader}} in their language — no generic "boost your
  results" filler. Tie every promise to {{core_benefit}}.
- Prefer specific, testable tactics over vague advice.
- Keep the tone confident but honest — no hype or fake scarcity.

Ask me for anything critical that's missing before writing the plan.