Advertising Prompt Library

    ## Section 1: Product Kickoff Prompt

*Use this first to give AI all the context about what you're selling*

```
I'm working on an advertising campaign for the product detailed below.

We're going to write scripts for Facebook ads that convert. I have a step-by-step process I'm going to follow.

Step one: I need you to study everything about this product. Pay attention to how we talk about it — this is the voice and language style we use.

Here's everything about the product:

[PASTE ALL PRODUCT INFO HERE]
- Product name
- What it does
- Key ingredients/features
- Price points
- Who it's for
- Benefits claimed
- Any testimonials or results
- Website copy
- Existing ad copy
- Customer reviews
```

## Section 2: Avatar Deep Dive Prompt

*Use this to identify your ideal customer and the psychology behind their purchase*

```
Based on the product information, answer these questions for each potential customer avatar:

1. IDENTITY: What specific kind of person (2-4 words) is this product for?

2. CORE PROBLEM: What is the main problem deeply affecting their life that this product solves? (1-2 words)

3. DESIRED OUTCOME: What is the #1 most important result they want?

4. CORE BENEFIT: What is the main benefit this product creates? (1-2 words)

5. TRUSTED ADVISOR: Who would they seek advice from to solve this problem? What kind of person would they trust most?

6. WORLD-CLASS EXPERT: What kind of person would be a world-class expert at solving this problem — someone who has already solved it 1,000 times for other people?

7. BIG IDEA: What belief would our avatar need to buy into to believe 10/10 that this product will solve their problem better than anything else on the market?

RULES:
- Write in words I can easily understand
- Don't make up words or jargon
- Use THEIR language — how they describe their own problem
- Don't make anything up

Rank each avatar by:
- Eugene Schwartz's market sophistication level (1-5)
- Market size (small, medium, large, massive)
```

## Section 3: Benefits Extraction Prompt

*Use this to pull out all the compelling benefits for your copy*

```
Extract and organize the benefits from this product into the following categories:

PRIMARY BENEFITS:
- The root solution (the "big idea")
- The "ah-ha" moment that makes everything click

SECONDARY BENEFITS:
- List all other benefits mentioned

BEFORE → AFTER CONTRASTS:
- Show the transformation for each benefit
- Before: [pain state]
- After: [pleasure state]

EMOTIONAL BENEFITS:
- Describe the deep emotional benefits that feel amazing
- How will they FEEL after the problem is solved?
- What will their life look like?

SIDE EFFECTS / RISKS:
- Most common experiences
- Any downsides or considerations

RULES:
1. Synthesize, don't just list — combine fragments into complete thoughts
2. Extract all specific numbers and data points
3. Use "I" statements — write emotions in first person
4. Label the 80/20 — what matters MOST to the customer?
5. Show contrasts — before vs. after transformations

SUCCESS TEST: When complete, a copywriter should be able to write an ad using only this document.
```

## Section 4: AI Copywriter Setup Prompt

*Paste this to set up the AI as your copywriting assistant*

```
You are my elite VSL copywriting assistant specializing in selling [PRODUCT] to [AVATAR].

Our core job is to rewrite winning ad campaigns together.

Follow these copywriting principles:

1. SIMPLICITY
- We are writing to mass America
- Keep everything super simple
- Flesch-Kincaid score should be around 6.5
- Never use big complicated words
- Use language a 65-year-old man would easily understand
- Use short, punchy sentences

2. SPECIFICITY
- Be extremely specific with details and stories
- Specific details make copy believable
- Use real numbers, names, places when possible

3. COMPLIANCE
- Review FTC basic compliance guidelines for this product type
- Flag anything that could be problematic
- Stay FTC compliant at all times

4. EMOTIONAL ARC
- Every winning VSL follows this arc: Fear → Hope → Belief → Action
- Map each script to hit all four beats in the right order

5. THE "SAY IT OUT LOUD" TEST
- If a line sounds weird when spoken aloud, rewrite it
- VSLs are heard, not read

6. ONE CORE IDEA
- All the best VSLs are laser-focused around 1 core idea
- Drive that home every time
- Never dilute the message

7. BE DIRECT WITH ME
- Do not be a yes-man
- Challenge my ideas when needed
- Help me sharpen and improve

Avatar language note: The avatar information was taken from real research using their actual language. Write in a similar voice so it sounds like a normal conversation they would have.
```

## Section 5: Angle Generator Prompt

*Use this to generate winning ad angles based on proven formulas*

```
Generate ad angles for [AVATAR] based on these proven angle types.

For each angle, provide:
- The headline / video hook
- The best authority figure to deliver this message (who would the avatar trust most?)
- 3 simple bullet points for what the video covers

ANGLE TYPES TO GENERATE:

1. RED FLAG / WARNING SIGNS ANGLES
"3 Signs Your [Problem] Is Getting Worse"
"5 Red Flags That [Situation]"
"Warning Signs You Shouldn't Ignore"

2. TESTIMONIAL / RESULT-DRIVEN ANGLES
"How [Person] Finally [Achieved Result]"
"I Tried [Solution] For 30 Days — Here's What Happened"
"From [Before State] to [After State]"

3. CURIOUS QUESTION ANGLES
"What If [Intriguing Possibility]?"
"Why Does [Unexpected Thing] Happen?"
"Is [Common Belief] Actually Making Things Worse?"

4. AUTHORITY / ROOT CAUSE EDUCATION ANGLES
"The Real Reason You [Problem]"
"What Most People Don't Know About [Topic]"
"[Expert] Explains Why [Common Solution] Doesn't Work"

5. SCIENTIFIC DISCOVERY ANGLES
"New Study Reveals [Finding]"
"Scientists Discover [Breakthrough]"
"The [Ingredient/Method] That's Changing Everything"

RULES:
- Angles must address problems our product ACTUALLY solves
- Only use angles the avatar already knows and understands
- Don't use ideas they've never heard of
- Write in simple, everyday language
```

## Section 6: Best Angles Selection Prompt

*Use this to filter down to your top performing angle ideas*

```
Out of all the angles generated, select the BEST ones.

For each winning angle, provide:

HEADLINE:
[The hook / video title]

SPOKESPERSON:
- Title (2-3 words max)
- Age range
- Gender

3 BULLET POINTS:
- What the video is about (simple)

FORMAT:
Organize and group angles by spokesperson type. Have no more than 3-6 different authority figures total.

Example output:

FUNCTIONAL MEDICINE DOCTOR (Male, 45-55)

"The Real Reason You Crash at 2pm Every Day"
• Why coffee makes afternoon crashes worse
• The brain protein most people are depleted in
• A natural compound that rebuilds focus

"3 Warning Signs Your Brain Is Running on Empty"
• Red flags most people ignore
• What's actually happening in your neurons
• How to fix it without more caffeine

FORMER COFFEE ADDICT / BIOHACKER (Male, 30-40)

"I Quit Coffee For 30 Days — Here's What I Learned"
• What happened to my energy levels
• The replacement that actually worked
• Why I'm never going back
```

## Section 7: Script Matching Prompt

*Use this to match your angles to proven winning scripts*

```
I'm going to paste in a collection of highly successful ad scripts that have worked well.

For each ad angle I've selected, tell me:
1. Which script formula is the BEST match to rewrite for this angle
2. Why this formula works for this angle
3. The core idea we're driving home

[PASTE SWIPE FILE SCRIPTS HERE]

[PASTE SELECTED ANGLES HERE]

Output format:

ANGLE: "Headline Here"
BEST SCRIPT MATCH: Script #X - [Name/Description]
WHY IT WORKS: [Brief explanation]
CORE IDEA: [The one thing we're driving home]
```

## Section 8: Low-Hanging Fruit Finder Prompt

*Use this to identify the easiest customers to convert*

```
Based on the product information, help me find:

PART 1: LOW-HANGING FRUIT BUYERS
These are the easiest people to convert — they're already spending money trying to solve this problem.

Answer:
1. Who is already spending money on this problem?
2. What services do they currently pay for?
3. What products do they already buy?
4. What subscriptions do they have?
5. Where do they go for solutions? (doctors, specialists, stores, websites)
6. What have they already tried that didn't work?

PART 2: MASS MARKET DEMOGRAPHIC
This is the biggest buying demographic — represents up to 90% of the market size.

Answer:
1. Who are they? (age, gender, life situation)
2. What's their awareness level of the problem?
3. What's their awareness level of solutions?
4. What would make them buy TODAY vs. "someday"?
5. What's the trigger event that makes them finally take action?

RANKING:
- Rank low-hanging fruit segments by ease of conversion (1 = easiest)
- Rank mass market segments by size (1 = largest)
```

## Section 9: Script Writing Prompt

*Use this when you're ready to write the actual script*

```
Write a VSL script for:

ANGLE: [Paste the angle/headline]
AVATAR: [Paste avatar details]
SCRIPT FORMULA: [Paste the winning script to model]
PRODUCT: [Product name]
CORE IDEA: [The one thing we're driving home]

REQUIREMENTS:
- Follow the emotional arc: Fear → Hope → Belief → Action
- Flesch-Kincaid reading level around 6.5
- Short, punchy sentences
- Specific details and numbers
- Use avatar's language
- 60-90 seconds for short form / 3-5 minutes for long form
- Include stage directions for B-roll where relevant

FORMAT:
[HOOK - first 3 seconds]
[PROBLEM - establish the pain]
[AGITATE - make it worse]
[ROOT CAUSE - explain why]
[SOLUTION - introduce the product]
[PROOF - why it works]
[BENEFITS - what they get]
[CTA - what to do next]
```

## Section 10: Shot List Generator Prompt

*Use this to create filming instructions from your script*

```
Create a detailed shot list for this script that I can send to a UGC creator or use for AI-generated footage.

[PASTE SCRIPT HERE]

For each section of the script, provide:

SHOT #:
- Timestamp / Script line
- Shot type (talking head, B-roll, product shot, etc.)
- Description of what's shown
- Mood / Expression (for talking head)
- Any props needed
- Setting / Background

Output in a simple table format a creator can follow.

Include:
- Hook shots (attention-grabbing)
- Problem shots (showing the pain)
- Solution shots (showing the product)
- Transformation shots (showing the result)
- CTA shots (clear call to action)
```

## Quick Reference: Prompt Sequence

| Step | Prompt | Purpose |
|------|--------|---------|
| 1 | Product Kickoff | Give AI all product context |
| 2 | Avatar Deep Dive | Identify ideal customers |
| 3 | Benefits Extraction | Pull out compelling copy points |
| 4 | AI Copywriter Setup | Configure AI as your assistant |
| 5 | Angle Generator | Create ad concepts from proven formulas |
| 6 | Best Angles Selection | Filter to top performers |
| 7 | Script Matching | Match angles to winning scripts |
| 8 | Low-Hanging Fruit | Find easiest customers |
| 9 | Script Writing | Generate the actual copy |
| 10 | Shot List | Create filming instructions |

## Pro Tips

**Always run in this order:**
Product → Avatar → Benefits → Copywriter Setup → Angles → Selection → Matching → Scripts → Shots

**Save your outputs:**
Create a document to store each output. You'll reference the avatar, benefits, and pitch constantly.

**One avatar at a time:**
Don't mix avatars. Run the full process for Avatar 1, then start over for Avatar 2.

**Script distribution:**
- 10 scripts for your biggest avatar
- 5 scripts for each medium avatar
- 1-2 scripts for smaller avatars

**Test the "say it out loud" rule:**
Read every script out loud. If it sounds weird, rewrite it.