Vom Klick zum Kunden

Vom Klick zum Kunden is a German-language podcast that publishes content in German, focused on helping small and medium businesses acquire customers through online marketing. The channel provides concrete strategies for e-commerce and lead generation, covering tools and topics such as Google Ads, Meta Ads, SEO, website optimization, tracking, and conversion rate optimization. It shares insights from real projects, highlighting what has worked and what hasn't, based on the hosts' extensive experience.

The hosts are Shahab, described as having 15 years in online marketing and former trainer for Google Partner agencies, and Laurin, a performance marketer and entrepreneur with over 130 customer projects. The channel states it offers clear steps and real numbers from practice, avoiding buzzwords and agency jargon. Recent video titles discuss AI in content marketing and SEO, advertising platform comparisons, and budget-friendly marketing approaches for local businesses.