Upptic

Upptic is a full-stack growth marketing agency and analytics platform built to scale mobile, PC, and console games. The company helps game studios and app developers lower CPIs, beat creative fatigue, and scale profitable ROAS through performance user acquisition, ad creative testing, and predictive marketing analytics. The channel states it has launched over 70 games, driven more than 500 million installs, and managed over $125 million in annual ad spend.

Content on the channel covers game user acquisition tactics across platforms like Meta, TikTok, Google, and ASA, as well as ad creative pipelines involving playable ads and testing frameworks. It also addresses growth analytics, including SKAN modeling, LTV forecasting, and ASO. Recent videos discuss marketing analytics, setting profitable UA goals, measuring incrementality, and strategies for paid versus organic growth.