That's What I Call Marketing
A podcast featuring conversations with marketing leaders about brand strategy, B2B marketing, creativity, effectiveness, and AI's impact on the profession.
About That's What I Call Marketing
That's What I Call Marketing is a podcast hosted by Conor Byrne that features real conversations with CMOs, marketing leaders, agency leaders, authors, and practitioners. The show explores ideas, decisions, and tensions shaping modern marketing, including how brands are built, how B2B marketing is changing, how creativity drives effectiveness, and how AI is reshaping the profession.
Episodes cover topics such as brand strategy, B2B marketing, marketing effectiveness, advertising, creativity, AI in marketing, Cannes Lions, leadership, and the changing role of the CMO. Recent discussions have included Meta X Ray-Ban, commercial cases for brand investment, brands in the age of AI, enterprise growth strategies, and the balance between humans and AI in marketing.