Steven Daar

Steven Daar works on conversion rate optimisation across the whole revenue path — traffic, conversion to lead and sale, then order value and lifetime value — rather than on the landing page alone.

His most distinctive material is a method for finding the next winning ad inside the data an account already holds. His argument is that analytics platforms tell you what worked but not why, and that the reusable pattern behind a winning ad is recoverable if you know what to look for. The win rate for the process is published and documented rather than asserted, which is rare in this field.

He also covers rising Meta costs and makes a contrarian case that high-volume creative diversity can be actively harming return, and interviews other practitioners on staying successful rather than becoming successful.