Steven Cravotta

Steven Cravotta builds mobile apps, and the channel's method is comparative rather than autobiographical: studying a hundred paywalls, a hundred viral AI apps, or one app doing a striking revenue number, then extracting what they have in common.

His central argument is about distribution. He contends organic growth for apps is effectively finished as a primary strategy, and much of the material is about what replaces it — including the paid social campaigns he credits with a specific six-figure result on one of his own apps, with the numbers stated rather than implied.

The rest is the practical build-and-ship layer: the tool stack behind a small app business, and teardowns of apps at very different scales, including ones built by people with almost no experience. Around 68,000 subscribers.