Simon Hoiberg

Simon Høiberg's subject is running a software business in the agentic era, and he takes a deliberately unfashionable position: control of your own data, infrastructure and distribution, using open-source and self-hosted software rather than renting it all.

The technical material is genuinely engineering-grade rather than surface-level — structured outputs and evaluation suites as the defence against unreliable model output, why an agent should never be handed direct database access, and how self-hosted infrastructure is secured in practice. His claim that self-hosting can be more reliable than a major cloud provider is argued rather than asserted.

He also covers local and open-weight models seriously, and publishes a full breakdown of the AI system running his own seven-figure business. Around 265,000 subscribers.