Samuel Darby

Samuel Darby began running Facebook ads for clients in 2017 and grew a home improvements marketing agency in the UK to seven figures on a single simple service — a deliberately narrow model he now teaches to others building local lead generation businesses.

The material is refreshingly specific to that trade rather than generic. It covers what happens when home services clients churn over winter, clients who refuse to adopt the CRM you have built the process around, and full live builds of campaigns for particular trades such as windows and doors.

His strongest recurring point is that the lead is not the deliverable. Several videos address the gap between generating Meta leads and converting them — the follow-up formula, the funnel that gets leads to answer the phone — which is where most local campaigns actually fail.