Sam Piliero

Sam Piliero has spent a decade on media buying, growth strategy and operational efficiency, and reports his agency now managing over $10 million in ad spend across more than 100 direct-to-consumer brands. The channel covers the range between $1 million and $10 million in revenue specifically.

What distinguishes the material is that it does not stop at the ad account. Media buying, funnels and creative are covered in detail, but always against profit, operations and retention — which is the difference between scaling revenue and scaling a business.

The tactical work is specific and diagnosable: what to do when return on ad spend drops, how to stop Meta overspending on fatigued creative, when to pause an ad, and why running ads to every product is the wrong default. He also gives away large creative swipe libraries. Around 85,000 subscribers.