Ryan Shelley

SMA Marketing, run by Ryan Shelley, researches how AI is changing search and what it means for practitioners. The channel publishes original empirical work on topics including GEO, LLM citation tracking, AI Overviews, and AI search visibility, aiming to help those in the search industry figure out how AI fits into their practice.

Content focuses on specific tools and workflows, such as using n8n and SE Ranking for automated competitive research, Claude for human-in-the-loop SEO, and APIs for tracking AI search citations and brand visibility in LLMs like ChatGPT. Videos cover technical SEO adaptations for AI search, including advanced schema markup for entity disambiguation, diagnosing AI-bot traffic in analytics, and optimizing for AI Overviews.