Russell Brunson Films

Russell Brunson Films publishes long-form video sales material built around the history of persuasion rather than around a product's features. Its central subject is Edward Bernays and the engineering of consent — how Freud's account of the unconscious was taken out of the clinic and turned into a technique for moving markets and populations.

The historical claims it makes are real ones: the campaigns that made cigarettes acceptable for women, and the line, from Bernays himself, that our minds are moulded and our ideas suggested by men we have never heard of.

It is worth being clear about what this material is. It uses those techniques while explaining them, and the framing — puppet or puppet master — is itself a persuasion device. Read as a primary source on how direct-response video is constructed, it is genuinely instructive.