Professor Charley T

Professor Charley T focuses on teaching media buyers and entrepreneurs how to master Meta ads using what he describes as proven systems, rather than generic best practices. The channel covers building profitable campaigns, structuring creative tests, using financial models for scaling, and combining content with paid media for sustainable growth.

He reports having managed over $1B in ad spend and features interviews with other media buyers and entrepreneurs who have built businesses using advertising. Recent video topics include campaign structures for 2026, using AI tools like Claude for Facebook Ads, creative diversity, and strategies for increasing average order value.