PPC Mastery

PPC Mastery is an organization whose stated mission is to help individuals become Google Ads specialists. The channel, run by Bob and Miles, is based on their experience managing campaigns for over 100 e-commerce and lead generation clients and profitably spending over €100 million on Google Ads. They state they provide practical training derived from daily campaign management.

The content includes the PPC Mastery Podcast and series like 'Scaling with Bob,' which cover advanced client onboarding, auditing, and freelancing. Recent topics explore the use of AI agents, AI Max for Search, and tools like the Ad Copy Wizard for creating responsive search ads, alongside interviews on growing agencies with CRO and AI.