Nick Fowler

Nick Fowler teaches affiliate marketing on TikTok Shop, a channel where the affiliate promotes existing products rather than building or holding stock. His mentorship, Affiliate Formula, is built around the two decisions he treats as determining everything downstream: how the account is set up, and which products are chosen to promote.

The format is diagnostic rather than curricular. Alongside coaching calls, members get personalised audits of their own TikTok Shop accounts — a structure that suits a channel where results vary sharply between accounts running what looks like the same strategy.

He reports more than $10 million in TikTok Shop sales across the community, and publishes member results — including the ordinary ones, where a first fortnight produced almost nothing before the account found traction.