Natalie Dawson

Natalie Dawson co-founded Cardone Ventures and writes on the part of scaling that founders most often skip: the people. The books — TeamWork and Start the Work — and the Keep it Brief podcast all sit on the same subject, with over a decade of work in leadership, team-building and strategic growth behind them.

The material is usefully contrarian in places. "Hire A-players" is treated as bad advice rather than received wisdom, the difference between delegating and simply dumping work is drawn sharply, and "work on your business rather than in it" is unpacked into something a founder can act on instead of repeat.

Recurring themes include how trust is lost by pushing an offer too early, and what letting go of control actually costs the person doing it. The channel runs to roughly 1.09 million subscribers.