Michelle J Raymond

Michelle J Raymond is a B2B LinkedIn strategist and founder of B2B Growth Co who focuses on LinkedIn Company Pages and B2B marketing strategies. The channel provides practical tutorials on building effective Company Pages, activating employees without forced advocacy, developing executive thought leadership, and measuring success beyond vanity metrics.

Content covers LinkedIn Company Page strategy, employee advocacy implementation, B2B LinkedIn marketing techniques, and analysis of new LinkedIn features. Recent topics include avoiding automation pitfalls in employee advocacy, fixing common Company Page mistakes, and understanding how AI tools interact with LinkedIn content. The channel states it helps businesses leverage the combined power of Company Pages and employee networks without using hacks or chasing algorithms.