Matthew Ryder

Matthew Ryder founded F the Gurus, positioned as low-priced, high-value sales training, and co-founded Dialer.io. The teaching is granular in the way sales training rarely is, working through situation questions, surfacing a prospect's pain, and building a pitch specifically for B2B rather than adapting a consumer script.

A recurring technique is constructing the prospect's own desired outcome in enough detail that the offer becomes the obvious route to it, rather than pushing the offer directly.

He also works on delivery, including eliminating the recognisable salesperson voice that puts buyers on guard before anything has been said. The material is delivered as operator-to-operator commentary, including reactions to other well-known sales teaching.