Matt Shiver

Matt Shiver works with coaches on paid social as an acquisition channel, and his material is scoped tightly enough to be useful: it targets coaching businesses already between $10,000 and $100,000 a month, not people starting from nothing, and it aims at signing clients rather than at generating leads that go nowhere.

The system combines three parts that usually get taught separately — the ad strategies themselves, the funnel frameworks the traffic lands in, and the AI tooling now used to produce and iterate the creative. Treating them as one system is the point, since a good ad pointed at a broken funnel fails in a way that looks like an ad problem.

The material is published as a free course rather than sold.