Marketing Analytics With Kisholoy

Marketing Analytics With Kisholoy creates videos focused on advanced marketing analytics and performance marketing. The channel covers technical topics including causal inference, geo-experimentation, holdout testing, LTV calculation, CAC reduction, and marketing mix modeling (MMM), with the stated goal of bridging the gap between data analysis and marketing objectives for executives and CMOs.

Recent content includes deep dives into tools like Google's Meridian GeoX and MMM, case studies on real-world marketing experiments, and analysis of measurement concepts like incrementality testing, Difference-in-Differences, and the challenges of measuring marginal CAC and ROAS targets. The channel also explores debates in marketing measurement, such as performance versus brand investment.