Marketing Against the Grain

Marketing Against the Grain is a YouTube channel hosted by HubSpot's CMO Kipp Bodnar and SVP of Marketing Kieran Flanagan. The channel explores marketing trends, growth tactics, and innovation, focusing on undiscovered strategies rather than commonly repeated methods. It provides unfiltered examination of fresh ideas in the marketing space.

The channel covers topics including Meta Ads, social media automation with tools like Claude, AI performance, and business growth case studies. Recent videos analyze successful campaigns from companies like Slack, Apple, and Amazon, while also examining viral content creation and AI tools for research and automation.