Market Research Institute International

Market Research Institute International (MRII) offers online market research education in partnership with the University of Georgia, focusing on developing skills for research professionals and organizations. The channel provides videos on emerging tools like AI in market research, fundamentals for research education, and generating business-relevant insights.

Recent content covers AI applications for junior researchers, multi-level analysis, moderated research, and validation in the insights industry. It also explores methodologies like MaxDiff and evidence-based principles of effective advertising, featuring experts like Alfred Wahlforss and Matteo Cera.