Marcel Sattler

Marcel Sattler works exclusively in native advertising — the sponsored content placements on Taboola, Outbrain, MGID and Newsbreak — which is a genuinely under-covered channel next to the volume of Meta and Google material available. The applications span search and content arbitrage, affiliate marketing, e-commerce and lead generation.

The case studies are notable for including the losses. One compares two stores running the same format where one made $244,000 and the other lost $48,000, which is more instructive than a winner shown alone.

He is also candid about the channel's constraints: that native campaigns need roughly ninety days to mature, which makes them the wrong thing to start for a Q4 deadline, and that chasing winning products is a trap in this channel specifically.