LinkedIn for Marketing

This channel offers resources to help marketers experiment, learn, and get the most out of advertising on LinkedIn. It covers topics such as video advertising campaigns, Connected TV (CTV) ads, and strategies for B2B marketing, often featuring insights from companies like Salesforce and ServiceNow.

The content includes series like 'Cut the Bullspend', which examines spending on items like office snacks and furniture, and 'Anatomy of an Ad', which breaks down advertising creative. The channel also shares success stories from brands like Workday, focusing on how they leverage LinkedIn's advertising tools to achieve their marketing goals.