Justin Saunders

Justin Saunders works on the whole operating stack of a coaching business rather than one channel of it — paid ads and client acquisition at the front, then the sales process, then the hiring and team-building most coaching content leaves out entirely. He reports generating over $10 million through these systems.

The published material is heavily corrective, working through the specific mistakes he sees repeatedly: sales errors, misplaced assumptions about capital, and tactics that stopped working when the ad platforms changed — direct messaging under Advantage+ campaigns being one he names.

He also shows the operational side directly, including how ads and content are automated in his own business and what running a mastermind of 75-plus people actually looks like from the inside.