JP Middleton

JP Middleton's subject is the AI agency as a business to be built and exited, not just operated. His partnership programme is structured around all three stages — launching, scaling, and selling — which is unusual in a category where most training stops at getting the first client.

The intake makes the audience explicit, splitting applicants into people who have never run a business, people who have run one successfully and are moving into AI, and existing agency or consultancy owners adding AI to an offer they already sell. Starting capital is asked about directly rather than glossed over.

He teaches through StartGrowSell.AI, which he reports as a $5.4 million agency, and works with partners alongside his own team rather than selling a course.