Jordan Platten

Jordan Platten has run his agency, Affluent, for eight years and reports scaling it past $250,000 a month while still operating it — a distinction worth noting in a field where most teachers have left the business they teach. His other companies include Affluent Academy and Appointwise.

The material is contrarian in useful places. He argues that agency funnels typically carry too many steps, that LinkedIn now beats cold email for client acquisition, and — with evidence from his own campaigns — that women outperform men in cold outreach.

On AI he takes the harder line: not that it will not matter, but that agencies are applying it wrongly, and that the honest comparison is with what happened to architects when their core skill was automated.