Jeff Walker

Jeff Walker created Product Launch Formula®, a system for launching products, courses, memberships, and services online. He started his first online business in 1996 and has been teaching online marketing since 2003. His book, Launch, is a New York Times bestseller, and he states that tens of thousands of students worldwide use his methods.

His content covers the strategies and mindsets for building an online business, including topics like launch execution, mental resilience for entrepreneurs, and the impact of AI on sales copy and the course industry. Recent discussions analyze successful launches, common pitfalls, and the foundational relationships behind building a large business.