Jeff Su

Jeff Su makes AI and productivity material aimed at people using these tools inside a job rather than building with them. He works a full-time corporate role alongside the channel, and the framing shows: examples come from workplace problems like researching a book of 200 accounts a quarter, not from benchmarks.

A useful piece of his teaching is the three-way split he draws between AI tools. Standalone tools are accessed directly and need no setup — general assistants like ChatGPT, Gemini, Claude and Perplexity, plus specialised apps. Integrated AI features live inside software you already use, so the work never leaves the document. Custom AI solutions are built for one problem, and he argues the common assumption that these are out of reach for non-technical staff is backwards — a well-designed one should need almost no technical knowledge to use.

He also reviews the paid AI certifications directly, including which ones are bundled free with something else.