Jared Robinson

Jared Robinson's company builds creative pipelines for direct-to-consumer brands, producing ads as a managed service rather than advising on them. That production volume — he reports over a thousand creatives a month — is what the teaching rests on.

The material is explicitly quantitative in a way most creative content is not. Separate videos report what was learned from testing more than a thousand UGC ads and more than a thousand static ads, with conclusions drawn from the distribution rather than from the winners.

He also covers how Meta's delivery system actually allocates spend, and how creative strategy has changed since the platform's recent ranking overhaul — which is the practical question behind most of the tactics that stopped working. Around 12,000 subscribers.