James Sugden

James Sugden runs a paid-media agency whose static ad production has moved almost entirely to AI image generation. His public workflow walks through producing finished ads end to end without a designer, editor or retouching pass — outputs he describes as one-shotted rather than assembled in Canva or Photoshop.

The strategic half of his material is about where these ads belong. He places them squarely at the product-aware stage: an ad showing the product is not a top-of-funnel asset, and he argues they work best dropped into an account that already has awareness-building creative running but is short on anything that converts.

He reports the system replaced roughly $2,000 a month of graphic design spend at his agency, and shows it running for a client doing $2.3 million a month. He runs Better Ads.