James Smith

James Smith works with small businesses on client acquisition through social media, and much of the material addresses the shift away from the sales call as the default conversion step — a change he treats as structural rather than a passing preference.

He is willing to take unpopular positions with his own audience: making the case that charging less can be the right decision, and questioning paid-in-full pricing, both of which run against the standard advice in coaching businesses.

The perspective is deliberately long-range — content compounding against the immediate return of sales calls, and progress measured in years rather than weeks. He also publishes live coaching calls, including one on whether a modest follower count can support a living.