Irene Calcáneo

Irene Calcáneo helps B2B and industrial companies generate qualified leads and sales through the 'Perfect Prospect' growth program. The channel publishes in Spanish and covers topics including B2B and industrial marketing strategies, lead generation systems, sales engineering, handling objections, and creating sales proposals.

Recent videos discuss identifying ideal customers, building a growth system that connects marketing and sales, the role of Revenue Operations (RevOps), and the effectiveness of social media for B2B companies. Irene Calcáneo also provides guidance on obtaining testimonials and using micro-commitments in the sales process.