Incubeta

Incubeta is a global marketing agency with 18 offices worldwide and over 20 years of experience, partnering with brands such as L’Oreal, ING, M&S, Les Mills, and Harrods. The agency focuses on transforming complexity into clarity through award-winning execution and sustainable growth strategies.

The channel covers advanced marketing topics including AI transformation, data attribution models like last-click and Media Mix Modeling (MMM), and integrated system optimization. Recent videos discuss shifting away from legacy metrics, activating data in MarTech, and leveraging AI to boost marketing creativity while eliminating manual barriers.